Date: 8th October 2025

Time: 12:30pm – 1:30pm

Location: The Black Box, 18-22 Hill Street, Belfast BT1 2LA

Fourth Bite: Marketing sustainability – the power of sharing your story

Presented by Jayne Adair of Giraffe Associates, this 1 hour lunch and learn session will explore marketing sustainabily. A critical step in your sustainability journey is telling the story to get your team and other key stakeholders on board and stimulate positive action. Here’s how to do it without greenwashing.

Influencing internally – the key to success

• Communicating the rationale & business case for sustainability
• How to create brand advocates

Telling your story externally

• Where to start – prioritising audiences
• Human-centric storytelling

Avoiding greenwashing

• Transparency and evidence-based comms
• Think ‘big picture’ to avoid reputational issues

The series is provided by GIRAFFE Associates Ltd (www.giraffeassociates.com), Sustainability & ESG Consultants that support companies to embed sustainability into their culture and operations for long-term success.

We encourage all Cathedral Quarter businesses to seize this opportunity to stay informed, prepared, and ahead of evolving expectations.

If you have any queries, please contact info@destinationcq.com