Environment Minister Edwin Poots, has launched the Department of the Environment's new waste prevention website, marking the first step in its Rethink Waste campaign.

The Rethink Waste campaign website, Rethink Waste, aims to raise awareness, encourage best practice and achieve behavioural change among households, and the business, community and education sectors. The campaign seeks to effect a cultural shift towards better waste prevention and resource management and improved environmental quality in Northern Ireland.

It also aims to raise awareness of the simple steps that people can take to help reduce the amount of waste sent to landfill and improve our environment for future generations.

The website contains carefully tailored information for each target group, and aims to engage the public through user-friendly, interactive features. It will also act as an effective portal and signpost to partner organisations, with a focus on sharing best practice across different sectors.