Torch Relay Challenge Launch 9 May 2012
Attwood and Ní Chuilín launch Torch Relay Digital Challenge
Alex Attwood and Sports Minister Carál Ní Chuilín are launching a unique
prize–winning photo challenge to tie in with the Olympic Torch Relay route.
They are urging the public to take snaps of Northern Ireland’s most beautiful and historic landmarks in the coming weeks.
The Northern Ireland Environment Agency’s (NIEA) Torch Relay Digital Challenge will see prizes offered to the public for the best photographs taken at NIEA sites along the Olympic Torch route.
The challenge aims to raise awareness of the many NIEA sites and properties which are found either on or close by the route. The Olympic Torch will travel through more than 60 towns and villages from 3 –7 June.
The challenge is part of the NIEA’s Digital Discoveries project, which has been awarded the London 2012 Inspire mark in recognition of its excellence and connection to the 2012 Games.
Alex Attwood said: “As we prepare for the Olympic Flame weaving its way around Northern Ireland, we want everyone who prepares to witness this historic occasion to get the chance to appreciate the wonderful heritage all around them – both natural and built.
“The London 2012 Cultural Olympiad aims to inspire people to appreciate their environment, so we’re challenging everyone to locate these sites and take a photograph at one of them in the run up to and during the Relay. They will then post it onto the NIEA Facebook page for everyone to enjoy, and to inspire others to visit.”
Minister for Culture, Arts and Leisure Carál Ní Chuilín added: “The all–Ireland Olympic Torch route is an excellent opportunity to showcase the best of this island on a world stage. From the Dublin Road in Belfast to Dublin city centre, Ireland’s stunning scenery and historic heritage sites will be highlighted. This competition is a good way for everyone to engage with the torch route. I would encourage people to get involved and send in their pictures of their favourite memories with the backdrop of NIEA sites and properties such as Dunluce Castle or Lough Neagh.”